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January 19, 2011

24 Hour Fitness Easy Pay

Filed under: Observations — Tyler @ 11:34 pm
24 Hour Fitness Easy Pay

24 Hour Fitness Easy Pay

Yesterday I walked into the 24 hour fitness in Newport Center. I proceeded to scan my finger, when I noticed an interesting new sign. It said something like: Sign up for “Easy Pay” and receive 10% off retail purchases – Just use a pin number and leave your credit card at home. In a previous article, we discussed the implications of the fingerprint identification system at 24 Hour Fitness. And one thing that was mentioned was the notion of Identification Escalation. People become used to the idea of not using their membership card anymore, because they scan their fingerprint instead. And this pin number, used in the place of the physical credit card does multiple things.

First of all, it mentally and emotionally separates the gym member from the retail items that are purchased with the pin number. People don’t think of how much the items cost at the gym as much. This is because no physical card was swiped. No cash was exchanged. So there is a detachment from the hand and the money. Even the mildly visceral experience of swiping a card is no longer necessary.

Secondly, the pin number is a transition point in Identification Escalation. It is one of the middle stones in the river that makes someone comfortable to eventually even consider the idea of having their credit card attached to the Fingerprint or Biometric scan itself. This may seem like a big stretch from the pin number, but is it?

What happens when you forget your pin number? Is the club representative going to ask you to bring your card back in? Or eventually will they simply ask you to “verify” your identity by asking you to scan your finger.

When I’ve thought about this and talked with other people about the whole pin number thing. We all agree that the pin number is a big convenience. People misplace their gym bags all the time. And it isn’t very smart to keep a credit card in one’s pocket when doing exercises that may make someone lie on his/her back. This could invariably make your credit card fall out. And this could be a serious security issue, especially with the hassle of canceling cards and the stress of identity theft.

So the question is not if it is convenient or worthwhile to entertain the PIN number system for keeping your credit card on file at the gym for easy access. The real question is, “Is this new convenience going to set precedent for further escalation in Identification Technology?”

-Tyler

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December 21, 2010

SFT Semi Directed Status Updates

Filed under: Observations — Tyler @ 11:53 pm
Strange Facebook Trend Semi-Directed Status updates

Strange Facebook Trend Semi-Directed Status updates

Strange Facebook Trend (SFT) : Semi-Directed Status Updates

I’ve been on Facebook over a year and I’ve noticed an increase in the amount of Status Updates that are at least partially directed at specific people. But the strange thing about it is that the actual person who the status update is directed at is not specifically identified in the status update. To make things more confusing, the actual status update is on the person’s own wall instead of the wall of the person who perpetrated the wrongdoing. So I’ve read things like, “Step off…bro” that show up in my Facebook status news feed. And I’m thinking, “Step off of what? Is my foot on the dog’s tail?” But then I realize that this girl is talking to someone else completely. There have been other updates like, “You know who you are. You need to shut your mouth for once!”

This is a Strange Facebook Trend because it is almost a form of interactive communication, without actually committing to the consequences of directly contacting someone. Because someone could say, “Shut your own mouth!” And the person who wrote the original status update could then say, “I wasn’t talking to you, Roger. You are so narcissistic and egotistical to think that everyone is talking about you all the time.” And then poor Roger could easily develop a complex.

After some analysis of this trend I find that these Semi-Directed Status Updates appear to be a form of lashing out. But in reality, this SFT is a withdrawal symptom which is a result of a lull in over-stimulation. Many people have become so ingrained by contact with other people that they have actually acquired a bio-neural-chemical need for single sentence or like-button communication. It has gotten to such an extreme degree of integration, that many users are even attracting potentially negative attention to their profiles in order to get some sort of contact. This kind of behavior is less like a hobby or recreational activity and more like dependency.

The interesting part about this Strange Trend is that it seems to be increasing and growing in commonality. I’ve noticed this first hand because I’ve stayed at around 800 Facebook friends for half of a year. And not until recently has this phenomenon become prolific enough to write about. After pondering this subject for quite some time, my only conclusion is that this cyber-trend has manifested itself into a physical illness. So one could say that Semi-Directed Status Updates is the first computer virus that has ever successfully infected a human physical host.

To explain this in more detail let’s take a look at the viral nature of Semi-Directed Status Updates. One person, let’s call her Rosie for the purpose of this thought experiment wants extra attention on Facebook. This is because she is so used to constant contact, that she often feels the “longing” sensation, that one has when she has been separated from a lover for an extended period of time. But her longing comes from Facebook ‘likes’ and comments. So she posts a Semi-Directed Status Update on her wall. Now, since she has good looking pictures in her albums, and she occasionally has witty things to say,  200 of her 500 friends frequently visit her profile. So those people often see her status updates within minutes of when they are posted.

But Rosie’s status update is Semi-Directed and says, “I hate it when you treat me like that.” So, one of Rosie’s friends called Frank, comments on her status and says, “Maybe if you weren’t so rude at parties, I wouldn’t have to.” But instead of Rosie saying to Frank that she wasn’t talking to him, Rosie decides to accept the contact and actually build on the communication…whether the communication was intended for Frank or not. So Rosie comments back, “Yeah, well. I was having a bad day.” And now something interesting has happened. Not only has Rosie gotten what she originally set out for, which was communication on Facebook. But she received it without exerting much more than minimal effort and risk. Also, Frank not only got to talk some sassyness with Rosie, but he also learned a new technique for communication on the social network. And the follow-up comment by Rosie, validated the form of communication. So now the Semi-Directed Status Update virus has spread virtually from Rosie’s profile to Frank’s notification area.

But since Frank now has a new tool in his online communication arsenal, if he ever gets lonely on Facebook, he can use a Semi-Directed Status Update in order to attract attention to himself. If he uses this technique enough times, there is a high likelihood that he will eventually acquire the very real and neuro-chemical dependency on the cyber-contact that Rosie originally had. Therefore the computer virus has a dormancy period that is directly related to the psychological needs for contact and attention of the infected host.

Possible implications for this type of crossover-disease may be medication prescriptions for an at-risk population of 500 million or more. There is tremendous potential for the pharmaceutical industry to capitalize on this phenomenon, and require vaccinations for social network users that log-in for 2 hours per day or more. Perhaps a new type of multi-vitamin may be created in order to supplement the psycho-emotional immune system of Facebook users.

-Tyler

December 20, 2010

Holiday Optical Illusion

Filed under: Observations — Tyler @ 11:24 pm
holiday optical illusion

What do you See?

The holidays are a great time for sharing fond memories with friends and families. The Winter’s Solstice is excellent for bringing out the cozy feelings and good tidings that everyone loves. So here is a holiday gift for you: An Optical Illusion! Can you guess what the image is on the left? What is the first thing that comes to mind? I took this picture yesterday at a party because I had a couple images that popped into my mind when I saw this. If you click on the picture it will get larger and you will see a closeup of the image. I actually had such a good time with this image in my mind that I decided to share the concept behind the picture, even before I took it. I showed it to a special loved one at the party and she laughed really hard and then yelled at me. But I didn’t stop there. I decided to ask people at the party, (especially people that are over 50 years old) what they saw when they looked at the object. One man started to laugh really loud and I could tell he was uncomfortable when I tried to show him the picture I took.

Did that stop me from sharing the Illusion Goodness? NO. There was a woman who looked like she needed a laugh so I just pointed in the general direction of the image and said my Elevator Speech of: “What do you see when you look at this?” And she asked me what was in my drink. And I was like, “Water.” Dude I don’t drink.

So then I got a little bit bored so I showed my date the thing again and she was starting to get mad. So I then showed my brother and his girlfriend. That was fun because when I showed his girlfriend she laughed really hard and then that made my date laugh all over again as if it was the first time she saw the image.

Overall I would have to say that the Optical Illusion was a big success. So you may be wondering what the image is in real life. Well, it turns out that the image is a head of a Holiday Reindeer.

If you saw a Holiday Reindeer first before you clicked on the picture then I either want to applaud you for your virgin and pure mind. Or else you are only eight years old and in that case I don’t reccommend you read any more posts on this website. Thank you.

-Tyler

PS: Happy Holidays from overidon.com

December 7, 2010

The Real Reason for the new Facebook Profile Style

Filed under: Observations — Tyler @ 11:20 pm
new facebook profile style

new Facebook profile style increases focus on the ads - click for enlarged view

The real reason for the new Facebook Profile Style is because it increases the visual focus of the user on the ADS section of Facebook. If you click on the image to the left, it will get bigger. You will notice that the old style of Facebook has the ads in a very predictable area on the right hand of the page. But the right hand side where the ads are has very limited interactivity for the user. There isn’t a lot of buttons over here except for account control and it is very easy to ignore this section all together.  But if you notice the New Style of the facebook profile shows two new things. First of all there is a medium sized button that says, “Edit Profile.” This button is very important and many active users will utilize this button quite often. And it is conveniently located as far right as possible.  If this was the only change then I would consider myself to be overreacting but there is more. If you are looking at your own main page, then the area where you can edit and upload your photos is directly above the ads. And that makes it very hard to ignore the advertisements. It is a genius decision on the part of the ROI executives because it will definitely get people to look at and interact with the advertisements much more.

The interesting thing is that when you are looking at someone else’s Facebook page who has the new profile style, then there is a different option where the Upload Photo are was on your page. On a friend who has the new profile style you will see an intriguing, “You and *your friend*” area. This will show some of your basic commonalities and information. The fact that this information is always changing from friend to friend is a definite attention-getter.

So if you want to be subconciously drawn to more ads then I recommend that you use this new Facebook Profile Style. Another fun tidbit is that once you change your profile style to the new one and “upgrade” then everyone on Facebook will appear to have the new style.

Also I am not complaining about this. I’m the kind of guy who’ll buy Rihanna’s “Umbrella” from Amazon MP3 even though I can listen to it on YouTube as much as I want for free. I just felt like drawing a fun diagram.

PS: If you would like to read about some “Concerns About the Like Button” then you might enjoy THIS article.

-Tyler

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