This is hilarious. Myspace is right now, actually promoting a movie called, “The Social Network” that is basically one big commercial for its biggest competitor, Facebook. Now, Facebook may say officially that this is not an official movie. But that does not matter. People are watching a movie that is about the origins of Facebook. The Social Network could be completely fictitious and the mere subject matter that it is about will no doubt work as a form of inadvertent advertising for Facebook. The ridiculous part is that Myspace, a company that has lost tremendous amounts of Social Network market share to Facebook over the past few years, is promoting a movie that will basically drive a stake through Myspace’s heart by drawing even more attention to Facebook. I got the idea of writing this article when I was checking my Myspace Music account and I saw an ad for “The Social Network.” I was thinking to myself, “Um, what genius-patrol advertising executive allowed Myspace to self-sabotage themselves. Fired much?”
This entire situation is a joke. This is like Microsoft at MSNBC.com doing a special report on how much Apple is the best company and how everybody should buy a mac instead of windows based computers. Why doesn’t Microsoft do that? Because that would be dumb.
Myspace is the sick man of the social network scene. By Myspace promoting a move called, “The Social Network.” It is tantamount to long term business suicide. The logic is simple. The movie isn’t called, “A good social network,” it’s not even called, “Facebook The Movie,” the movie is called, “The Social Network,” As in: The ONLY Social Network – OR – The SUBSTANTIAL Social Network. This film is about Facebook and its origins. Therefore it is subconsciously branding Facebook as THE Social Network over all other social network sites in existence. Words and phrasing are extremely powerful and important, and it doesn’t take a stretch of the imagination to realize that this is EXTREMELY potent branding.
This situation might make more sense if Facebook was about to purchase Myspace, but I haven’t heard anything like that. What the Myspace promotion of The Social Network probably is: A paid advertising campaign that was extremely lucrative for Myspace to endorse in the short term – that will invariably destroy an already crippled company in the long term.
If I was the owners of Facebook right now, I would be laughing all the way to the bank. And would be writing a long thank you note in my best cursive writing to be attached to the fruit basket I’d send to the owners of Myspace.
Honestly, I am a little upset that Myspace allowed themselves to do this to themselves. Even though I don’t go on Myspace all the time. I still really like their Myspace Music and all the cool artists that promote themselves on their. It is a great community for music artists and even though the sites generally load pretty slow, they at least look good, and they’re free to set up. This movie is going to cause a tremendous amount of hype and buzz about Facebook and will invariably make more people switch to Facebook and ignore their Myspace accounts. I can’t tell you how many times on Myspace I’ve gotten messages or status updates from people that say that they are moving their online presence from Myspace to Facebook. This goes for artists and individuals as well. This movie sure isn’t going to help the situation.
I know companies to short-sighted things all the time with the hopes of gaining short-term profits. But this is a total whirladerp that the owners of Myspace are going to regret for the rest of their lives.
The funniest part about this “The Social Network” advertising and promotion campaign on Myspace, is that I seriously doubt the owners who have the most to lose from this campaign even had a hand in it. This stunt was probably perpetrated by “clever” Masters of Business Executives that thought they would get a big bonus by landing such a big advertising deal.
Whoops!
-Tyler